|Greg Koch, CEO of Stone Brewing Co.|
1) Do good things.
It does matter. Everything you do in this world counts. It counts for the worse, or it counts for the better. It's up to you to choose and I urge you to choose better. The old 60's phrase was "If you're not part of the solution, you're part of the problem." This said that in order to make changes for the better, we all need to actively work on them. We've got a lot of challenges in our world, and we need your help in working actively toward the solution.
2) Be a conscious consumer.
In the grocery store, in the shopping mall, or online, don't buy what the man on the TV tells you to buy. Refuse to be led by the nose with the idea that you need to buy, buy, buy and spend, spend, spend. If you must buy something, buy the good one rather than the latest cool one of the moment, or the one that breaks easily, only to be thrown away and replaced by yet another cheap one. And by the way, the good one is rarely the one advertised on TV.