Thursday, April 30, 2020

MCOM video will help market Grossmont, Cuyamaca colleges

Call it 60 Minutes, Griffin style.

Students in Grossmont College’s Media Communications 217, Television and Video Producing and Directing, recently completed the first edition of the Griffin Report, a three-segment news video promoting the colleges and Red Cross blood drives, a common occurrence at the campuses.

The Grossmont segment reported on Gizmo’s Kitchen, the college’s food pantry for students, and included interviews of students and staff addressing the issue of food insecurity. A  segment shot at Cuyamaca College featured the Rancho San Diego campus’ Center of Water Studies and included instructors and students talking about careers in the water industry.

The final segment featured television journalist Kyle Kraska’’s 2nd annual Celebration of Heroes, an event that Kraska sponsors each spring as a show of gratitude for the care he received and the more than a dozen pints of donated blood he needed after being shot outside of his home five years ago. In addition to an interview of Kraska at the celebration event, the segment focused on the critical need for don
ated blood in San Diego and elsewhere.

Besides posting the video on YouTube, instructor Evan Wirig said he is providing a copy to Cox Cable for airing as a public service announcement .  He added that local high school counselors have been given copies for college recruitment.

“This is a new innovation for us to use student-produced work to promote the District and highlight East County community events,” said  Wirig said.

Wirig said students are currently working on the second edition of the Griffin Report.

“Working remotely, students are setting up interviews via Skype and Zoom to talk to students, faculty, staff and administrators about the impact of COVID-19.”

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